About Tourism

Tourism contributes 10% to the South West's economy, and accounts for 10% of employment - about 78,000 jobs. Visitors to the region are predominantly domestic holidaymakers, making 24.4 million trips in 2001. This is 19% of all England's domestic tourist trips and brings in an income of £3,900 million. Overseas visitors made a total of 1.9 million trips and spent an estimated £635 million. A little under £2,500 million was spent by tourists on food and drink, of which an estimated 49% was produced locally (SWRRG, 2003).
The most frequent form of accommodation for domestic tourists was staying with friends or relatives (21% of bednights). The next most favoured places to stay were serviced accommodation, holiday centres and self-catering. As would probably be expected, most overseas tourists stayed in serviced accommodation, but staying with friends and relatives was also common.
The South West tourism industry is ready to expand. Current expectations suggest an 80% increase in trips from 1999 figures by 2020 (LSGSW, 2000). Scenarios presented here examine the potential impacts of tourist-related energy use, waste, travel and water consumption.

Read Full story

contect us

http://aman-tourtravels.blogspot.com/

Read Full story

Images

Read Full story

Tour & Travels

Welcome to my blog.

This is my 1st post of my blog.

The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a 'borderless' world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception.
We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of tourists entering the country presents an opportunity for Sephats Tours to penetrate the market. An opportunity for Sephats Tours' success exists because the national tourism industry is growing at a rapid pace annually. Sephats Tours is poised to take advantage of this growth and moderate competition in the city travel portion of the industry, with a dedicated and experienced staff, excellent networking, and effective management and marketing. Sephats Tours intends to provide travel and adventure packages to tourists primarily in the Southern region, but also the whole of Botswana. Services and products provided by Sephats will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. Sephats Tours seeks to differentiate itself as the premier adventure mobile operator in the greater Gaborone area.
Our services will be positioned very carefully: they will be of extremely high quality, comfortable, informative and tailored to the clients needs such that they will enable individuals to have a greater appreciation of the natural environment and its intricacies.
Our marketing strategy will be based mainly on ensuring customers know about our existence and the service(s) we fulfill. Hence our intention is to make the right information available to the right target customers. This will be done through implementing a market penetration strategy that will ensure that we are well known and respected in the tourism industry. We will ensure that our prices take into consideration peoples' budgets, that these people appreciate the service(s), know that it exists, and how to contact us. The marketing will convey the sense of quality in every picture, every promotion, and every publication. Our promotional strategy will involve integrating advertising, events, personal selling, public relations, direct marketing and the Internet, details of which are provided in the marketing section of this plan.
It is important to recognize that we do not intend to just take individuals on sightseeing excursions, but also to ensure that they appreciate nature through informative briefings on objects' origins. This element will assist in differentiating us from our competitors and contribute towards the development of a sustainable competitive advantage. Hence we need to engage the right people in the right place at the right time if we are to ensure optimum growth. We intend to develop our team so that our people can grow as the company grows - a mutually beneficial relationship.
We project sales to increase from more than P350,000 (Botswanan Pula [P]) the first year to more than P556,500 the second, and P630,000 in the third year.
In a nutshell, we do not just intend to market and sell our service, but to market and sell travel solutions and a total-quality environment. This will ensure we establish a reputable corporate image.

Read Full story